John provides consulting services to Marketing, Procurement, CFO’s and other senior executives to optimise the yield from their marketing resources and budget. John has assembled over a 30 + year period, a broad mix of skills from working as Global Director in Tier One Management Consulting Firms, as Marketing Director and within Creative, Media, Digital and Integrated communications agencies in management and strategic roles.

Over the last 13 years, John has supported local and global Clients “Find – Get and Keep” efficiencies, cost savings, streamlined processes through structured procurement and supply consulting services. During this time, he was also the global leader of a procurement function for a big 4 consulting firm and part of a companywide transformation and restructuring programme. John has led teams to design and implement procurement operating models, procurement technologies such as spend analytics and worked on enterprise-wide procurement activities to reduce cost, manage risk, improve supplier performance and ensure reliability of supply. Given his deep experience in marketing and the agency world he has specialised in Marketing Operations and Marketing Procurement optimisation projects and managing marketing services suppliers and agencies. Working to achieve the goals of creating trusted advisor partnerships, whilst managing and optimising their continued performance and value delivery.

1. Sample of Services:

• Leading or supporting Local & International Procurement programmes or projects
• Marketing, Creative and Media Agency Value Optimisation & Management: – Value Delivery Audit: Current State diagnostic analysis, including benchmarking of cost / structures, resources, productivity and media buying value delivery
• Marcomms Scope of Work, Agency KPI and performance management systems.
• Agency / Supplier Remuneration: optimisation assessment and remuneration design, modelling, negotiation & implementation e.g. retainers, hybrid models, project fees etc
• Marketing Operations: Process improvement and ways of working optimisation between suppliers, client and internal resources
• Agency Search, Selection and Pitch Management (RFI, RFP design & execution)

2. Categories of Expertise:

Supplier Services Optimised: Creative, Digital, Media, Social & Performance Media, PR, B2B / CX, Branding and Design , Content Marketing, Events & Experiential Marketing Agencies, Marketing Tech suppliers, TV/ Video/ Digital Production, Print and the In housing of marcomms creation and production services

3. Sample of Consulting Outputs

• Operating Model Design such as tiered supplier models (villages), process optimisation
• RFP design, management and support for cost saving and efficiency gain initiatives
• Scope of Work definition, project classification frameworks and resource -remuneration modelling including output and value delivery-based systems
• Supplier cost benchmarking and fee negotiation • Agency / Supplier and Client 360-degree reviews & performance management support

4. Experience Management Consulting, Procurement, Marketing and brand development in categories such as :

• Telecommunications
• Media, Entertainment
• FMCG
• Government
• Insurance & Financial Services
• Airlines
• Gambling
• Automotive
• Retail
• Utilities
• Pharmaceutical
• Technology
• Sports Marketing
• Food and Beverage