With over 20 years of experience working with some of the world’s largest tech corporations—including Microsoft, SAP, and Salesforce—I have firsthand experience navigating growth, scale, and market evolution. During my time at Salesforce, I witnessed its expansion from 7,000 to over 70,000 employees globally, experiencing the challenges and opportunities that come with maturity, scaling pains, and continuous evolution of both Global and Regional GTM strategies. I also played a role in expanding product solution sales, driven by both organic development and strategic acquisitions such as Tableau, Slack, and ExactTarget.

Currently, I am part of the Senior Leadership Team (SLT) at a 20-year-old, 50-person Retail Tech company, backed by Private Equity Software Aggregator, Software Combined. My focus is on driving a global GTM model, while balancing growth, investment, and profitability. With these diverse experiences, I bring a broad spectrum of strategic guidance for startups and scale-ups.

My approach begins with a deep understanding of their business model, GTM strategy, and key challenges/opportunities, allowing me to provide practical, actionable recommendations that align with their short- and long-term strategic goals.