Originally from the Netherlands, my journey began with a bachelor’s degree in Logistics & Supply Chain, where I gained exposure to ICT by implementing a warehouse management system for a major grocery chain in my home country. This experience led me to Microsoft, where I delved into Manufacturing and Supply Chain planning solutions, collaborating with Microsoft Partners to secure their initial deals with significant enterprise clients.

In 2003, I made the move to Australia, continuing my career with Microsoft before transitioning to roles at SAP and eventually spending a decade with Salesforce in various sales capacities. Throughout my tenure, I led teams of enterprise sales executives, fostering partnerships with Fortune 500 brands in both B2B and B2C sectors. I focused on helping enterprise organisation becoming customer-centric, selling business and digital transformations, and implementing growth-oriented strategies through innovative GTMs and the introduction of new products and services.

Today, I am at the helm of Last Yard’s sales organisation, spearheading its expansion into the markets of Asia, Europe, and the United States.

While my family and two children remain my top priority, I thrive on engaging in intellectually stimulating business discussions and pioneering new, data-driven experiences – while keeping it human centric. My approach is rooted in curiosity, authenticity, and a relentless pursuit of excellence, as I navigate the dynamic landscape of partnership and growth.

Outside of work, I indulge in hobbies such as playing chess, sailing, and enjoying the thrill of driving beautiful cars. Recently, I’ve reignited my passion for music by returning to playing the piano.