Seasoned global executive with corporate marketing & innovation experience from Unilever, Philips & BlackBerry. Vijay was also the launch CMO at Shazam where he created, launched and grew the brand.
He has held a range of roles within media including Global Radio and SCA (in Australia) and he is a former CEO at industry body, IAB. He has deep skills in customer insight and segmentation, brand positioning & communication, growth and innovation/transformation. Vijay’s more recent work has been with start-ups and scale-ups.
He has a special interest in digital health, education and media. Outside of strategy work, Vijay coaches and mentors entrepreneurs to help fuel growth of both them as leaders as well as their businesses.