I work with marketing and communications teams to develop powerful strategies, oversee executional operations to ensure success, and create client-agency relationships which are strong and trusted to ensure results.

I have led marcomms strategy globally and regionally for large brands, led the development of product innovation through customer insight, and moved strategy to execution to ensure excellence in measurement throughout. I offer consulting solutions that meet your needs, when you need, including: –

  • Interim marketing communications leadership with both B2B and B2C expertise
  • Marketing strategy from audience insight, to positioning, narrative development and measuring what matters
  • Corporate brand strategy development for strong foundations
  • Aligning internal and external positioning and narratives to ensure a consistent brand experience at every touchpoint in the customer experience
  • Campaign strategy and execution leadership, to keep agencies and internal teams track, and on strategy
  • Bespoke workshop solutions to help navigate and solve complex business and marketing problems

Key Strategic Services

Branding and Communication Strategy
Build Your Own Personal Brand
Change Management and Cultural Transformation
Customer Strategy and Experience
Innovation and New Product Development
Internal Communications

Fern's current city

Sydney, Australia

Linkedin

Fern's Linkedin Profile

We would love to see if we can be of help - please contact us to schedule a free 30 minute, no obligation Strategy consultation.

Mark’s mobile: (61) 408 445 331
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