Following a 15-year career in commercial roles across early-stage B2B tech businesses, I took the leap in 2022 to go independent, launching my journey as a Fractional CMO and Advisor to scaling tech companies.

Since then, I’ve supported over 35 businesses in overcoming one of the most common go-to-market pitfalls – confusing tactics with strategy.

My belief is simple yet powerful strategy must always come first, tactics second. I bring what seems to be a natural ability to drive change and adapt to shifting market conditions, all while weaving creativity throughout everything I do.